12%
FYXER’s total ARR comes from google ads
10,000+
new customers through Google acquisition
20x
Revenue scaled during this partnership
Waqas helped FYXER drive 10,000+ customers
Background
FYXER was an early-stage company preparing for rapid growth. At the time, they were focused primarily on Meta advertising, but performance was inconsistent, and their Google Ads campaigns — managed by another agency — were disorganized and ineffective. By partnering with Scalix AI, they were able to streamline their Google Ads structure, automate optimization, and quickly turn the channel into a reliable driver of qualified leads.
About
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About
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Challenges
FYXER’s Google Ads account was mismanaged, with campaigns like PMAX and Search poorly structured and producing little value.
The CMO, Franky, knew Google had potential as a major acquisition channel, but early efforts failed to show results.
Technical issues compounded the challenge, including Gmail connection problems and account payment structure errors that slowed momentum.
Solutions
In February 2025, Waqas performed a detailed Google Ads audit and shared findings with Franky. After reviewing the audit, Franky immediately decided to bring Waqas on board.
Waqas rebuilt the account from the ground up with a structured approach, starting with minimal spend to validate performance.
He partnered not only on campaigns but also worked with Google Cloud teams to resolve technical issues, ensuring the infrastructure was solid.
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Results
Results
Results
12%
Annual Recurring Revenue (ARR)
Generated Directly from Google Ads
10,000+
New Customers
Acquired Through Google Ads
6 Figures
Monthly Ad Spend
Scaled Across US, UK, Australia & Canada
Impact
Impact
By turning Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER go from fragmented campaigns to a scalable, global acquisition channel. The results positioned FYXER not just for immediate revenue growth but also for successful fundraising and international expansion.
By turning Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER go from fragmented campaigns to a scalable, global acquisition channel. The results positioned FYXER not just for immediate revenue growth but also for successful fundraising and international expansion.
Challenges
FYXER’s Google Ads account was mismanaged, with campaigns like PMAX and Search poorly structured and producing little value.
The CMO, Franky, knew Google had potential as a major acquisition channel, but early efforts failed to show results.
Technical issues compounded the challenge, including Gmail connection problems and account payment structure errors that slowed momentum.
Solutions
In February 2025, Waqas performed a detailed Google Ads audit and shared findings with Franky. After reviewing the audit, Franky immediately decided to bring Waqas on board.
Waqas rebuilt the account from the ground up with a structured approach, starting with minimal spend to validate performance.
He partnered not only on campaigns but also worked with Google Cloud teams to resolve technical issues, ensuring the infrastructure was solid.
12%
FYXER’s total ARR comes from google ads
10,000+
new customers through Google acquisition
20x
Revenue scaled during this partnership
Waqas helped FYXER drive 10,000+ customers
12%
FYXER’s total ARR comes from google ads
10,000+
new customers through Google acquisition
20x
Revenue scaled during this partnership
Waqas helped FYXER drive 10,000+ customers
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve
been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
