Background
FYXER was an early-stage company preparing for rapid growth. Initially focused on Meta advertising, performance was inconsistent, and Google Ads — managed by another agency — delivered poor results. Campaigns were unstructured, lacked strategy, and failed to generate meaningful ROI.
Challenges
FYXER’s Google Ads account was poorly managed, with weak campaign structures, technical errors, and inconsistent performance. Despite recognizing Google’s potential, early efforts failed to generate meaningful results or scale effectively.
Disorganized Campaigns: PMAX and Search campaigns were poorly structured and produced little value.
Technical Barriers: Gmail connection and account payment setup issues disrupted operations and slowed progress.
Underutilized Potential: Despite recognizing Google’s power as an acquisition channel, early efforts failed to convert efficiently.
Approach
Waqas conducted a detailed Google Ads audit, rebuilt the account from scratch, and fixed technical issues with Google Cloud teams. Once performance was validated, campaigns were scaled rapidly across multiple regions to drive consistent growth.
Strategic Audit: In February 2025, Waqas conducted a full Google Ads audit and presented actionable findings to the CMO, Franky.
Full Account Rebuild: Rebuilt the Google Ads structure from scratch, starting with minimal spend to validate performance before scaling.
Cross-Team Collaboration: Partnered with Google Cloud teams to fix technical issues and ensure campaign infrastructure was ready for global scaling.
12%
Annual Recurring Revenue (ARR)
Generated Directly from Google Ads
10,000+
New Customers
Acquired Through Google Ads
6 Figures
Monthly Ad Spend
Scaled Across US, UK, Australia & Canada
By turning Google Ads into a disciplined, data-driven growth engine, FYXER achieved predictable scaling and long-term sustainability. The improved performance not only boosted ARR but also strengthened investor confidence for future expansion.
Profitable Acquisition Channel: Google Ads became FYXER’s highest-performing channel, surpassing Meta.
Global Scale: Campaigns expanded rapidly across multiple international markets.
Fundraising Enablement: Consistent results fueled Series A and Series B success, driving nearly 20× total revenue growth.
