Waqas helped FYXER drive 10,000+ customers

12%

FYXER’s total ARR comes from google ads

10,000+

new customers through Google acquisition

20x

Revenue scaled during this partnership

Waqas helped FYXER drive 10,000+ customers

Background

FYXER was an early-stage company preparing for rapid growth. At the time, they were focused primarily on Meta advertising, but performance was inconsistent, and their Google Ads campaigns — managed by another agency — were disorganized and ineffective. By partnering with Scalix AI, they were able to streamline their Google Ads structure, automate optimization, and quickly turn the channel into a reliable driver of qualified leads.

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About

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Challenges

FYXER’s Google Ads account was mismanaged, with campaigns like PMAX and Search poorly structured and producing little value.

The CMO, Franky, knew Google had potential as a major acquisition channel, but early efforts failed to show results.

Technical issues compounded the challenge, including Gmail connection problems and account payment structure errors that slowed momentum.

Solutions

In February 2025, Waqas performed a detailed Google Ads audit and shared findings with Franky. After reviewing the audit, Franky immediately decided to bring Waqas on board.

Waqas rebuilt the account from the ground up with a structured approach, starting with minimal spend to validate performance.

He partnered not only on campaigns but also worked with Google Cloud teams to resolve technical issues, ensuring the infrastructure was solid.

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Results

12%

Annual Recurring Revenue (ARR)

Generated Directly from Google Ads

10,000+

New Customers

Acquired Through Google Ads

6 Figures

Monthly Ad Spend

Scaled Across US, UK, Australia & Canada

Impact

By turning Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER go from fragmented campaigns to a scalable, global acquisition channel. The results positioned FYXER not just for immediate revenue growth but also for successful fundraising and international expansion.

Challenges

FYXER’s Google Ads account was mismanaged, with campaigns like PMAX and Search poorly structured and producing little value.

The CMO, Franky, knew Google had potential as a major acquisition channel, but early efforts failed to show results.

Technical issues compounded the challenge, including Gmail connection problems and account payment structure errors that slowed momentum.

Solutions

In February 2025, Waqas performed a detailed Google Ads audit and shared findings with Franky. After reviewing the audit, Franky immediately decided to bring Waqas on board.

Waqas rebuilt the account from the ground up with a structured approach, starting with minimal spend to validate performance.

He partnered not only on campaigns but also worked with Google Cloud teams to resolve technical issues, ensuring the infrastructure was solid.

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