Ex-Google · 9 Years · $1B+ Managed
Nine Years Inside Google. Now In Your Account, Every Day.
ScalixAI is a Google Ads agency for B2B SaaS, led by an ex-Google senior growth manager. We measure results by pipeline, CAC, and closed revenue, not a dashboard of clicks.
No Onboarding Fees
No Lock-in Contracts
No Junior Media Buyer
No Onboarding Fees
No Lock-in Contracts
No Junior Media Buyer
Trusted by 1000+ companies like:
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Hear It From The People
We Work With
“We've been through three agencies, and the first two were really bad. ScalixAI beats them on Google by a nontrivial amount every single month.”
Nate Jones
Chief of Staff
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Real Results, Real Numbers
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Waqas helped Fyxer drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
How ScalixAI generated Oneleet 660 demos and $1M+ in closed revenue from Google ads in 6 months
In six months, ScalixAI took Oneleet from zero campaign history on Google Ads to 660 booked demos, $1M+ in closed-won revenue, and $2M+ in active pipeline, inside one of B2B SaaS's most competitive verticals.
READ CASE STUDY
$2M+
Pipeline Still Active
$1M+
Closed Won Revenue
How ScalixAI Drove $856K in Influenced Revenue for Wispr Flow
ScalixAI rebuilt Wispr Flow's LinkedIn program around full-funnel attribution and ICP-precise targeting, turning an unmeasured channel into 25 closed-won deals and an 868% revenue ROI in 90 days.
READ CASE STUDY
25
Closed-won deals
$856K
Influenced revenue
Four Channels. One System Built Around Your Pipeline.
Google Ads
Nine years of Google's internal playbook, now running inside your account. As a Google Ads agency for B2B SaaS, we structure campaigns around real buyer intent and results back to revenue.
Product, Competitor, Problem-Based Keywords
Full-Funnel Intent Coverage
Optimised For Demo Bookings
Pipeline-Driven Optimization
LinkedIn Ads
Your next customer isn't searching yet. As a LinkedIn Ads agency for SaaS, we put your brand in front of the right titles, seniority, and companies. And we stay visible until they are ready to buy.
Built Around The Whole Buying Committee
Thought Leadership Boosting
Lead Gen And Retargeting Audiences Built For B2b Cycles
Weekly Reporting Tied Directly To Pipeline
CRO
A page that doesn't convert makes every click a sunk cost. We audit landing pages, forms, and user flow with Clarity session data, and hand you fixes ready to ship.
Landing Page Optimization
Scheduled Conversion Audits
A Full Message-To-Market Fit Review
Clear Fixes Your Team Can Act On
Tracking & Attribution
You can't scale what you can't measure. We build tracking from click to closed deal, so every dollar of spend ties back to real, closed pipeline.
Client-Side Conversion Tracking
Offline CRM Conversion Imports
Cross-Channel Attribution
Revenue Level Reporting
Companies I Managed At Google
We Don't Deliver Services. We Build Pipeline Machines.
Operators Who Execute
We think in CAC, LTV, payback, and pipeline velocity. Then we execute inside your account every day. No handoffs or juniors.
Demand Creation & Capture
Most agencies run Google and LinkedIn in silos and lose attribution in the gap. We run both as one B2B demand generation system.
Pipeline-First Execution
Every decision, bid, creative, and targeting gets measured against pipeline.
Strategic Audit. Execute Fast. Compound From There.
Free Audit & Strategy Call
We dig into your account, identify the leaks, and build a revenue projection before you spend a single dollar with us. There's no fluff and no pitch deck involved.
1-Week Account Overhaul
We restructure everything. Campaigns, tracking, copy, CRO, all of it. Then we relaunch fast, so you’re not wasting budget while we work
Compound Growth Engine
Monthly optimization cycles tied to real targets. We measure actual results against projections every 30 days.
Built for B2B SaaS Teams Done With Agency Excuses
We Only Do B2B SaaS. That's It.
We built our playbooks running paid media exclusively for B2B SaaS. No e-commerce, no D2C. As a B2B SaaS PPC agency, we've successfully run hundreds of sales cycles like yours.
Systems That Compound
We don't build campaigns you replace every quarter. We build paid media systems that compound as you scale from Seed to Series B and beyond.
You Get the Actual Numbers, Every Week
Pipeline, CAC, SQL quality, and revenue attribution, delivered weekly and tied to real outcomes. No misleading dashboards or two-month lag before you spot a problem.
Selective by Design
We take on a limited number of clients because your account gets senior attention or it gets neglected. There’s no middle ground. We stay accountable for your pipeline.
Why ScalixAI Is The Smarter Choice
Freelancer
In House
Agency
Skill
Ex-Google, 9 yrs. $1B+ managed. Search + CRO depth.
Execution only. Thin on strategy.
Senior talent is scarce and costly.
Broad team, junior execution.
Price
$6k/mo. Month-to-month, no lock-in.
Cheap, but limited.
Salary plus overhead.
High retainers, annual lock-in.
Communication
Direct expert access. 2h SLA.
Async. Time-zone gaps.
Fast, but one skill set.
Account managers slow the loop.
Execution
1-week overhaul. Full tracking, daily optimization.
Basics only. Little CRO.
Slow ramp on your budget.
Templated. Vanity metrics.
Service
Partner, not vendor. ROI projections upfront.
Reactive. Task-based.
Dedicated, but narrow.
Rigid. Extra for flexibility.
Scale
Senior oversight as you grow.
Capped by one person.
Needs more headcount.
You're a small fish.
Skill
Price
Communication
Execution
Scale
Choose the right growth engine
Google Ads
Google Search
Perf Max
Youtube
$6,000/mo
3-month minimum
What's Included
Conversion tracking setup (client-side)
Offline conversion tracking via HubSpot
Microsoft Clarity install
Competitor analysis — week 1
Google Search + Performance Max campaigns
Weekly bid + negative keyword optimization
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
MBR monthly + QBR quarterly (Tier A/S)
Ad Budgets up to 100K USD
Not Included
YouTube, Demand Gen, Display campaigns
LinkedIn Ads
Landing page design or development
Video creative production
Google Ads
Google Search
Perf Max
Youtube
Demand Gen
Display
$10,000/mo
3-month minimum · highest Google value
What's Included
Everything in Search
YouTube in-stream + bumper campaigns
Demand Gen campaigns
Display + remarketing campaigns
Full audience segmentation strategy
A/B creative testing cadence monthly
Landing page copy recommendations (written)
MBR monthly + QBR quarterly
Not Included
Video creative production (client supplies)
LinkedIn Ads
Landing page design or development
LinkedIn + Google Ads
Google Search
Perf Max
Demand Gen
$12,000/mo
3-month min · save $1,000/mo vs buying separately
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
LinkedIn Ads
Youtube
LinkedIn Lead Gen
Retargeting
TLA boosting
$6,000/mo
3-month minimum
What's Included
Fibbler implementation + verification
LinkedIn Insight Tag + conversion tracking
Microsoft Clarity install
Competitor analysis — week 1
Lead gen + retargeting campaigns
Audience build: title, seniority, company size
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
Weekly Slack performance report
Ad hoc meetings on request
MBR monthly + QBR quarterly (Tier A/S)
Not Included
Google Ads
Writing TLA posts (add-on $1,000/mo)
Video creative production
CRM integration beyond Fibbler
ADD-ON — LINKEDIN CLIENTS ONLY
$1000/mo
What this is: We write 5 LinkedIn posts per month in the founder or executive's voice to get the profile producing content that earns trust before the ad hits. The boosting of those posts is already included in the LinkedIn Ads package — this add-on covers ghostwriting only.
What's Included
5 posts written per month in client voice
1 discovery call — tone, topics, ICP angle
1 revision round per post
Posts formatted and ready to publish
Boosting of all 5 posts (via LinkedIn package)
Not Included
More than 5 posts per month
Profile optimization or brand strategy
Video scripts or carousel design
Posting on client's behalf
LinkedIn + Google Ads
Google Search
Perf Max
Demand Gen
$12,000/mo
3-month min · save $1,000/mo vs buying separately
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Waqas or Leo reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
Google Ads
$6,000/mo
3-month minimum
Capture buyers who are already searching for your solution.
Google Search
Perf Max
Youtube
What's Included
Conversion tracking setup (client-side)
Offline conversion tracking via HubSpot
Microsoft Clarity install
Competitor analysis — week 1
Google Search + Performance Max campaigns
Weekly bid + negative keyword optimization
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
MBR monthly + QBR quarterly (Tier A/S)
Ad Budgets up to 100K USD
Not Included
YouTube, Demand Gen, Display campaigns
LinkedIn Ads
Landing page design or development
Video creative production
Google Ads
$10,000/mo
3-month minimum · highest Google value
Capture buyers who are already searching for your solution.
Google Search
Perf Max
Youtube
Demand Gen
Display
What's Included
Everything in Search
YouTube in-stream + bumper campaigns
Demand Gen campaigns
Display + remarketing campaigns
Full audience segmentation strategy
A/B creative testing cadence monthly
Landing page copy recommendations (written)
MBR monthly + QBR quarterly
Not Included
Video creative production (client supplies)
LinkedIn Ads
Landing page design or development
LinkedIn + Google Ads
$12,000/mo
3-month min · save $1,000/mo vs buying separately
Google + LinkedIn LinkedIn creates demand, Google captures every signal it generates
Google Search
Perf Max
Demand Gen
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
LinkedIn Ads
$5,000/mo
3-month minimum
LinkedIn Ads reach buyers before they search by title, seniority, and company
Youtube
LinkedIn Lead Gen
Retargeting
TLA boosting
What's Included
Fibbler implementation + verification
LinkedIn Insight Tag + conversion tracking
Microsoft Clarity install
Competitor analysis — week 1
Lead gen + retargeting campaigns
Audience build: title, seniority, company size
Up to 4 ad variants per month
TLA boosting up to 5 posts/mo
CRO analysis at day 30 (Clarity data)
Weekly Slack performance report
Ad hoc meetings on request
MBR monthly + QBR quarterly (Tier A/S)
Not Included
Google Ads
Writing TLA posts (add-on $1,000/mo)
Video creative production
CRM integration beyond Fibbler
LinkedIn Ads
$1,000/mo
We write the posts · you publish · we boost them
Requires active LinkedIn Ads retainer
What's Included
5 posts written per month in client voice
1 discovery call — tone, topics, ICP angle
1 revision round per post
Posts formatted and ready to publish
Boosting of all 5 posts (via LinkedIn package)
Not Included
More than 5 posts per month
Profile optimization or brand strategy
Video scripts or carousel design
Posting on client's behalf
LinkedIn + Google Ads
Full funnel
$10,000/mo
3-month min · save $1,000/mo vs buying separately
Google + LinkedIn LinkedIn creates demand, Google captures every signal it generates
Google Search
Perf Max
Youtube
Demand Gen
What's Included
Everything in Full stack (Google $6,000)
Everything in Demand (LinkedIn $5,000)
Fibbler + cross-channel attribution monthly
Unified ICP and messaging strategy
MBR monthly + QBR quarterly
Dedicated Slack channel
4h Slack response SLA
Waqas or Leo reviews all strategy
Not Included
Writing TLA posts (add-on $1,000/mo)
Video creative production (client supplies)
Landing page design or development
Frequently asked questions
What is ScalixAI?
ScalixAI is a B2B SaaS PPC agency and B2B demand generation agency, founded by an ex-Googler. We run Google Ads and LinkedIn Ads as one full-funnel system, working inside your account daily, with every decision measured against pipeline.
How fast can I expect results?
Give it three months. Early signals show up in the first few weeks, but Google Ads needs time to learn your buyer and compound. Anyone promising results in week one is guessing.
Do you require long-term contracts?
No. We start with a three-month minimum, then move month to month as Google Ads matures. As a Google Ads agency with no lock-in contract, we don't ask for annual commitments.
Do you only run Google Ads?
Google Ads is our core, but we also run LinkedIn Ads, CRO, and attribution. Demand creation and demand capture live under one roof instead of getting split across vendors.
What’s included in your CRO audit, and what’s expected from our side?
We audit your landing pages, forms, and user flow using Clarity session data, then hand you clear, actionable solutions. If a fix needs design or dev work, we give your team exact steps to ship it.
How do you work with internal teams?
How do you handle Google rep recommendations that don’t fit our goals?
We know which Google rep recommendations help your account and which exist to hit Google's internal targets, because Waqas used to set those targets. We filter every one and apply only what moves revenue.
What changes in your approach to ads in B2B vs. B2C?
What do your weekly reports include, and how do you define “good” vs. “scalable”?
Our weekly reports include spend, conversions, CPL/CPA, and pipeline progress. "Good" means we're hitting efficiency targets. "Scalable" means we can add budget and hold or improve ROI.
How much does a Google Ads agency cost for SaaS companies?
Pricing depends on scope, from single-channel Google Ads to a combined Google and LinkedIn program. You'll find the exact tiers on our pricing page. Every plan runs month-to-month after a three-month minimum, with no annual lock-in.
Google Ads vs LinkedIn Ads for B2B: Which should you run first?
Google Ads vs LinkedIn Ads for B2B comes down to buyer intent. If they're already searching, start with Google Ads to capture that demand. If your category is newer and buyers don't know they have the problem yet, run LinkedIn Ads first to create it. Most B2B SaaS companies need both eventually, since Google captures what LinkedIn creates.
What makes ScalixAI the best Google Ads agency for B2B SaaS?
We only work with B2B SaaS accounts. ScalixAI is run by an ex-Google senior growth manager who has managed over $1B+ in ad spend, with every decision tied to pipeline. That combination of category focus, senior hands-on execution, and revenue-level reporting is what teams compare us against when they're evaluating the best Google Ads agency for B2B SaaS.