The Google Ads Agency That Drives Full-Funnel SaaS Growth
Capture demand, reach high-intent buyers, and build the pipeline that drives sales.
Trusted by 1000+ companies like:
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9+
Years of Experience at Google
$1B+
Ad Revenue Managed
40%
Lower Cost Per Lead
1,000+
Businesses Helped Grow
Top Google Ads Agency Built For The Full Funnel
Reach Buyers Earlier
Your buyers do not wake up ready to book a demo. We help you get in front of them earlier, build demand, and stay top of mind.
Capture High Intent
When buyers are ready to act, your ads need to show up. We turn high-intent searches into qualified leads, pipeline, and real sales conversations.
Scale What Works
You should know where your ad budget goes and what it returns. We find what drives pipeline, cut wasted spend, and scale the campaigns that work.
A Google Ads Agency That Knows Your ICP
We know how your buyers search, what influences their decisions, and what happens after the click. Our full-funnel systems and attribution connect campaigns to qualified pipeline, showing what works, what does not, and where to put more budget.
Book Google Ads Audit
Ex-Googler strategy for B2B pipeline growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course — he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
BOOK A STRATEGY CALL
Experience
No. of Clients
Funds managed
Turns out, people like
getting things done
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
Waqas and ScalixAI are phenomenal. From our first conversation, it was clear that he had a great grasp of how our business works and what levers we could pull to drive conversions. His initial free audit was lights ahead of any other agency I spoke to. He's responsive, communicative and most importantly, effective.
Ronke Oyekunle
COO • Meet Neptune
Waqas is the best in the game and is consistently delivering.
Abdullah Baig
Founder • PamHQ
Moving all our traditional marketing to digital was a huge step for Wonder Bread, and you made it seamless. Launching our YouTube Masthead across Canada was such an exciting milestone — you really helped bring our brand into the digital world.
Nickol Pekerman
Head of Marketing • Weston Foods
Proactive, insightful, and reliable — Waqas was genuinely invested in helping our company exceed the business objectives we set out to achieve. An absolute pleasure working with him!
Steve Andrade
Director, Digital • Umbra
Waqas, you rock! Excellent follow-up on all my needs and always providing valuable insight on how to optimize my campaigns.
Eric Noël
VP Marketing • Netlift
How We Build And Manage Your Account
Audit Before We Change
We audit your account, tracking, search terms, landing pages, and funnel before touching campaigns. No blind optimizations.
Build The Right Structure
We separate branded, non-branded, high-intent, and discovery campaigns so each gets the right budget, bidding strategy, and message.
Match Spend To Intent
Budgets follow buying intent, not arbitrary campaign splits. We move spend toward terms and audiences that create stronger opportunities.
Build Around The Funnel
Search captures existing demand. Retargeting brings prospects back. PMax supports broader reach. Each plays a defined role across your funnel.
Track CAC, Not Clicks
We look beyond CPL. CAC, pipeline, conversion rates, and revenue tell us whether your Google Ads spend is actually working.
Improve Every Week
We continuously test bids, terms, audiences, creative, landing pages, and budgets. What works gets more investment. What does not gets fixed.
Four things no other
B2B PPC agency can say
Flat Monthly Retainer
Our Expert PPC management comes at a flat monthly retainer, not a percentage of ad spend. Your media budget stays yours, and our incentives stay aligned with growth.
Two Ways To Grow
Choose focused Google Ads management or our full-funnel plan with Google and LinkedIn Ads. We match the engagement to your current demand generation and pipeline goals.
Weekly Reporting
You should always know what your account is doing. We report every week on spend, leads, pipeline, and performance, so there are no surprises or black boxes.
Built For SaaS
B2B SaaS sales cycles need different thinking. We understand longer journeys, multiple decision-makers, and delayed conversions, with experience across accounts including Fyxer, Oneleet, and Wisper Flow.
Real results, real numbers
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Waqas helped Fyxer drive 10,000+ customers
By transforming Google Ads into a disciplined, high-performing growth engine, Waqas helped FYXER drive 10,000+ customers, fuel fundraising rounds, and position itself as a category leader in scalable acquisition.
READ CASE STUDY
12%
FYXER’s total ARR comes from google ads
10,000+
New customers through Google acquisition
Rebuilding PAM’s fragmented marketing system
Delivered over 3× ROI within months. By auditing accounts, refining targeting, creating full-funnel campaigns, and integrating analytics, the initiative improved lead quality, boosted revenue, and unlocked scalable growth.
READ CASE STUDY
$72K
ad spend
$234K
Annual contract value
How ScalixAI generated Oneleet 660 demos and $1M+ in closed revenue from Google ads in 6 months
In six months, ScalixAI took Oneleet from zero campaign history on Google Ads to 660 booked demos, $1M+ in closed-won revenue, and $2M+ in active pipeline, inside one of B2B SaaS's most competitive verticals.
READ CASE STUDY
$2M+
Pipeline Still Active
$1M+
Closed Won Revenue
How ScalixAI Drove $856K in Influenced Revenue for Wispr Flow
ScalixAI rebuilt Wispr Flow's LinkedIn program around full-funnel attribution and ICP-precise targeting, turning an unmeasured channel into 25 closed-won deals and an 868% revenue ROI in 90 days.
READ CASE STUDY
25
Closed-won deals
$856K
Influenced revenue
Frequently asked Questions
What does a Google Ads management agency actually do for SaaS companies?
At Scalix AI, we build and manage Google Ads systems designed to generate qualified pipeline, not just traffic. That includes campaign architecture, intent-based keyword strategy, conversion tracking, bid optimization, and ongoing performance refinement aligned with revenue goals.
How quickly can I see results from Google Ads management services?
You’ll see early performance data within weeks. Meaningful improvements in lead quality and cost efficiency typically emerge within 60–90 days as campaigns are optimized and scaled responsibly.
How much should SaaS companies budget for Google advertising?
Budget depends on your sales cycle, deal size, and competition. Most SaaS companies start with enough spend to collect statistically meaningful data, then increase budget once profitability and CAC targets are validated.
What makes Google Ads management for SaaS different from other industries?
SaaS requires alignment with longer sales cycles, demo funnels, and multi-touch journeys. We structure campaigns to support trial acquisition, enterprise evaluation, and pipeline contribution, not one-click purchases.
Should I hire a Google Ads agency or manage campaigns in-house?
If your team lacks deep Google Ads expertise or time for disciplined optimization, an agency accelerates results. We bring tested frameworks, performance accountability, and structured scaling without internal trial and error.