The B2B PPC Agency Built Inside Google
Most B2B PPC agencies guess at what Google rewards. Waqas spent 9 years building it from the inside. We capture high-intent pipeline with paid search and paid social built around your revenue goals.
Used by AI startups and growing tech brands
A B2B PPC Agency That Measures Pipeline, Not Just Clicks
Scalix AI is a B2B PPC agency engineered for long sales cycles, buying committees, and revenue accountability. Our B2B PPC management goes beyond click optimization, capturing high-intent demand from buyers actively searching for your solution. While LinkedIn creates demand, Google captures it. We build both sides of the system, connecting paid search to pipeline with clean conversion tracking, offline conversion imports, and full attribution from first click to closed-won.
Ex-Googler Strategy for B2B Pipeline Growth
No B2B paid media agency on page one has this: a founder who spent 9 years inside Google. Waqas didn't learn the platform from a course: he worked inside the systems that power it. That means smarter bid strategies, stronger Quality Score architecture, and campaign structures that Google's algorithm actually rewards. When competitors are guessing, you're working with someone who built the playbook from the inside.
Clients I’ve worked with
at google
Your Journey From Zero to Market Leader
Demand Capture Audit
We map your search landscape, identify high-intent buyer queries, and expose where competitors are capturing pipeline that should be yours.
Account Architecture
Campaigns structured around funnel stage, ICP, and search intent — not broad match guesswork or inflated keyword lists.
Conversion Tracking & Offline Imports
We connect Google Ads to your CRM, import offline conversions, and build attribution that reflects real pipeline, not just form fills.
Branded & Competitor Campaigns
Protect your branded search. Then go on offense with competitor campaigns targeting buyers already evaluating alternatives in-market.
Bid Strategy & CAC Management
Budget allocation tied to CAC targets and payback period with every dollar justified by pipeline contribution, not cost-per-click.
Pipeline Reporting & MQL to SQL Tracking
Monthly reporting built around pipeline velocity, MQL to SQL conversion, and revenue attribution, not vanity dashboards.
Why Leading Tech Companies Choose Scalix AI for PPC Management
Built for B2B Buying Cycles, Not B2C Funnels
B2B sales cycles average 84 days, while most PPC agencies measure success in 30. Our B2B PPC management accounts for multi-touch attribution, extended remarketing windows, and pipeline contribution across a full buying cycle. We don't optimize for form fills. We optimize for revenue-qualified pipeline, working backward from closed-won to build campaigns that support every stage of a complex B2B sales motion.
Google Ads Expertise That Goes Beyond Surface Level
Waqas spent 9 years at Google, inside the systems that B2B Google Ads agencies use every day. That depth means smarter Quality Score management, sharper audience layering, and bidding logic grounded in how the platform actually works. As a B2B Google Ads agency, we bring structural precision that competitors who learned from a course simply don't have access to.
Demand Capture as Part of a Bigger Paid Media System
Google Ads captures intent. LinkedIn creates it. As a full B2B paid media agency, we run both and connect them. Our clients don't choose between paid search and paid social. They use Google to capture buyers already in-market, while LinkedIn builds pipeline not yet ready to convert. This dual-channel approach compresses pipeline velocity and lowers CAC across the full funnel.
Branded & Competitor Campaigns
As a SaaS PPC agency, we don't report on impressions. We report on qualified demos, pipeline generated, and cost per opportunity. Our B2B PPC management tracks from keyword to closed deal, including offline conversions imported into Google Ads for smarter automated bidding. Every decision is made with CAC, payback period, and MQL-to-SQL conversion rates in view.
Branded Search, Competitor Campaigns, and Demand Defense
The highest-value clicks in B2B paid search belong to buyers searching your brand or your competitor's. We protect your branded terms, then layer competitor campaigns that intercept buyers mid-evaluation. Combined with remarketing sequences for non-converting visitors, this demand capture system catches the in-market pipeline at every stage of active consideration, before it lands on a competitor's demo call.
Direct Access to Senior Strategy — No Account Manager Layers
You won't be routed through account managers. At Scalix AI, you work directly with Waqas, the ex-Googler who built your strategy. That means faster decisions, sharper execution, and a team that moves at the speed your sales cycle demands. We stay embedded with your RevOps and sales team to keep paid media and pipeline goals locked together.
Proof beats
promises
What does a B2B PPC agency cost?
B2B PPC management typically ranges from $2,000–$8,000/month depending on channels, scope, and ad spend volume. At Scalix AI, pricing is flat, not a percentage of ad spend. This keeps our incentives aligned with yours: we optimize for performance, not inflated budgets.
How is B2B PPC different from B2C PPC?
How long does it take to see results from B2B PPC?
Should we run Google Ads or LinkedIn Ads first?
How do you track pipeline impact when sales cycles are 60–90 days?
Do you manage just Google Ads or LinkedIn Ads too?
