Google Ads for B2B SaaS • Seed to Series B
Nine years inside Google. Now he runs the machine for you.
Waqas Khokhar spent nine years at Google as a Senior Growth Manager, driving millions in revenue and managing over $1B in ad spend. He built ScalixAI to give B2B SaaS and AI companies something most agencies can't: Google Ads run by someone who learned the platform from the inside, not from a certification.
$1B+ Ad revenue managed
1,000+ Clients served
20x Revenue scaled
Founder · Scalix
9 years inside Google inside the machine, not running campaigns from the outside.
9 yrs
Inside Google
90+
Demos Booked for One Client in 3 Months
Flat fee
No % of Spend, Ever
Most people learned Google from the outside. He learned it from within.
Almost everyone running your Google Ads learned it the same way: a certification, a few client accounts, some trial and error on your budget. Waqas spent nine years inside Google. He saw how the algorithm actually decides what to reward, where the real leverage sits, and how much performance generalist operators quietly leave behind.So while most agencies are reading the platform's signals from the outside and guessing, he already knows what it's doing and why.
Everyone blames Google when the ads don't work. The truth is, almost no one running it knows what they're actually working with.
What a 9-year Googler does with your account
Full intent coverage
Waqas maps every search your buyer makes: your product, your competitors, your brand, and the intent signals most operators never dig for. Wherever demand shows up, you're the answer sitting in front of it. Nothing slips through.
Demand Gen to extend reach
Search only captures buyers already looking for you. Waqas layers in Demand Gen to reach the ones who aren't searching yet, so your growth never hits the ceiling of this month's search volume.
Targeting built before we spend a dollar
Before a cent moves, the audience is built to filter for buyers, not browsers. Your AEs stop burning calls on people who were never going to close. A full calendar of the wrong demos is just expensive noise.
Measurement we agree on day one
You both agree on what success looks like before launch, measured against your real 45 to 90 day cycle. From there you see the only numbers that matter every week: CAC, payback, pipeline. No guessing when it'll pay off.
Most operators lose the plot at scale. Waqas runs toward it.
High spend, multiple products, multiple geos, campaigns overlapping in ways that quietly compete with each other. This is where small structural mistakes compound into wasted budget fast, and where nine years inside Google earns its keep.
Large budgets
Disciplined structure that scales without efficiency falling apart underneath it.
Multi-product / multi-geo
Clean segmentation, so every dollar is traceable to the product and market it came from.
Constant optimization
Waqas is in the account daily. The person who sells you is the person doing the work, not a junior you never meet.
From zero to a growth channel in three months
301
conversions
+42
conversion uplift
10.3K
high-intent clicks
Rebuilt the account around real buyer intent
Oneleet had never run a single campaign, in a market Vanta and Drata already own. Waqas built the account from scratch. Clean tracking, competitor buyers targeted directly, creative tested relentlessly. Three months later, a dead channel was driving 301 conversions.
Who this is for
This is for you if…
B2B SaaS, Seed to Series B ($500k–$20M ARR)
ACV $5k–$50k with real enterprise value
Sell to SMB / mid-market, at least one AE closing deals
Based in US / UK / Canada / Australia
Burned money on paid before, or want to do it right the first time
This isn't a fit if…
You're pre-revenue
PLG-only with no sales motion
Ecommerce, D2C, or an agency
ACV under $3k
You want a trial at half price
Flat fee. My incentive is your results, not your budget.
Google Ads Management
Strategy & account architecture
Campaign setup & creative direction
Weekly reporting on pipeline (CAC, payback, SQL quality)
Ongoing optimization, every day
$4,000–$5,000/mo
Flat fee. No percentage of spend
Note: Add LinkedIn Ads for full demand creation → capture: $6,000–$7,000 / mo combined. You control your ad budget separately.
Note: Add LinkedIn Ads for full demand creation → capture: $6,000–$7,000 / mo combined. You control your ad budget separately.
Before you book
I already tried Google Ads and it didn't work. Why would this be different?
Because B2B paid is a specialist game and you almost certainly didn't have a specialist. The channel didn't fail. The targeting, messaging, or offer did. That's fixable, and the first call is a diagnosis, not a pitch.
How fast will I see results?
B2B sales cycles run 45–90 days, so we agree on how to measure success before we start. You'll see leading indicators early; the compounding pipeline effect lands as the cycle plays out.
Do you take a percentage of my ad spend?
No. Flat fee, always. I don't profit from inflating your budget.
Who actually runs my account?
I do. The person who sells you is the person inside the account every day. No handoff to a junior team.
Can you handle large or complex portfolios?
Yes. High spend, multiple products and geos, overlapping campaigns. That complexity is exactly where 9 years of inside-Google knowledge pays off.
What if I want LinkedIn too?
Scalix runs the full arc. LinkedIn creates the demand, Google captures it. We can combine both as a single integrated system.