Every Term Your Team Uses.
 Finally Defined Clearly.

The real-time bidding process Google runs every time a user searches, determining which ads show and in what order.

The process of identifying which marketing touchpoints contributed to a conversion.

Backlinks, also known as inbound links, are links one website gets from another website. Typically, the websites are similar or connected in some way (similar content, industry, or goals) and the backlinks are beneficial to both parties.

Business-to-Consumer (B2C) is a business model where products and services are marketed and sold directly to the end user.

Often referred to as a “rel=canonical,” a canonical tag is something that tells search engines that a certain URL (Uniform Resource Locator) is the master copy or authoritative source for a piece of web content.

A call to action (CTA) is a statement usually included above the fold on a landing page or at the end of a piece of content designed to get an immediate response from the reader. It is typically a command to the user in order to entice them to click a button or a hyperlink.

A comprehensive marketing plan for your product should include market research, a clear and detailed description of your target market, an understanding of your product positioning and brand perception, competitive analysis, and a marketing strategy.

Demand generation is any activity that pushes awareness and interest in a product, service, or offers from a business with the goal to generate leads. In other words, demand generation is any action that generates demand amongst your target audience in hopes of growing your business.

Digital marketing has revolutionized the ways that brands connect and engage with their prospective customers. Traditional marketing and advertising methods are characterized by one-way messaging: the company or brand releases an advertisement (print, television, radio, billboard, etc.)

Ecommerce SEO is the process of making your online business more visible on search engine results pages (SERPs). In other words, eCommerce SEO is all about helping your online store rank higher on search engines like Google, Bing, or Yahoo! When people are searching for products that you sell, you want your business to rank as highly as possible so that you gain more traffic, which is why knowing how Ecommerce SEO works is so important for long-term business success.

Across industry verticals, all businesses face the challenge of preparing for an uncertain future. Corporate executives are responsible for the planning and allocation of resources to optimize growth and meet the demands of the business, a task that grows in difficulty with an increasingly complex business environment.

Marketers use customer segmentation to better understand their prospects and develop targeted campaigns with strategic messaging that drives conversions.

An organization’s go-to-market strategy is an action plan that outlines how it will bring its product to the marketplace, deliver on its key value propositions, satisfy customers and meet revenue generation and profit goals and expectations.

Market Segmentation is a method used by marketers to divide a target market into smaller groups based on common characteristics, in hopes of marketing more effectively to each group. Marketers know that individual consumers have wants and needs that are linked to their demographic and psychographic characteristics, past interactions with a company or brand, and the place where they live.

A heat map is a visual representation of data. They were first developed by Cormac Kinney in the mid-90s to help traders get ahead of financial markets. In digital marketing, a heat map allows marketers to record and quantify how Internet users use their mouse or trackpad and then display this data in a visually appealing way

Inbound marketing refers to a marketing methodology that is made to draw potential customers in, instead of pushing products or services outward.

An Ideal Customer Profile (ICP) is a data-backed description of the pain points and firmographic characteristics that define your hypothetical ideal customer – the type of customer that would most benefit from the products and services that you provide.

Javascript Object Notation (JSON) is a text-based format for expressing structured data consisting of attribute-value pairs, arrays, or other serializable values.

A key performance indicator (KPI) is a measurement that reflects how effectively an organization, department, campaign or individual is meeting its intended objectives.

Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the definition of long-tail

A landing page is a single webpage that has been created specifically for a marketing or advertising campaign. In other words, its the first webpage where a user “lands” after they have clicked on a Google Ad or an organic search result.

A marketing funnel is a break down of the path customers take starting from the awareness of your business to the purchase (or form fill, lead generated, conversion) on your website.

Marketing analytics is the term used for all the processes and technologies that allow marketers to measure and evaluate the success of their marketing strategies and methods.

Most businesses recognize the need to track metrics and KPIs that lead up to a sale. Organizations monitor their leads, count new conversions and opportunities, keep track of web traffic, sales presentations and other activities

Pay-per-click (PPC) advertising creates new opportunities for businesses of all sizes to market to prospective customers in a more targeted and cost-efficient way, especially when compared to traditional ad mediums like print

Online marketing refers to the practice of using web-based marketing channels to market a company’s brand, services, or products to its target audience. There are many types of online marketing, making it a practice that is wide, varied, and highly effective.

Organizations today are undergoing a digital transformation, abandoning legacy analog technologies in favor of digital innovations that change the way they deliver value to customers. From a marketing standpoint, businesses are using technology to steer away from the traditional marketing channels

The word pixel is a portmanteau of the words picture and element. Sometimes abbreviated as “px”, a pixel is the smallest possible unit of an image displayed on a digital screen

Did you know that sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions?

An effective digital marketing strategy incorporates multiple channels to deliver a seamless, omnichannel experience for prospective customers. Search engine optimization, social media, and pay-per-click (PPC)

In organizations that sell products and services B2B, marketing and sales teams work together to build a marketing/sales funnel, nurture prospects through each stage of the customer journey

Remarketing is the process of targeting customers who have already viewed or showed interest in something on your site and enticing them to come back and make a purchase using ads and other marketing tools.

Relationship marketing is a set of marketing strategies whose goal is to create long-term relationships and engagement between the organization and its customers or prospects. Unlike traditional marketing campaigns that measure their success by lead generation or new conversions

SEO (search engine optimization) is a highly involved and focused process of getting webpages to rank higher in search engines such a Google. SEO is both a science and art in that it relies on understanding search engine algorithms,

A Sales Qualified Lead (SQL) is a prospective customer who has been successfully nurtured through the customer journey, up to a point where they are ready to convert.

A <title> tag is an HTML element that defines the title of a web page written in HTML.

In today’s highly competitive labor market, top firms across industry verticals compete fiercely to attract and retain top-performing talent. As organizations undergo rapid digital transformation

A unique value proposition (UVP), also known as a unique selling proposition (USP) is a simple and refined statement that is meant to convey the value of your product or service to a prospective customer.

A Uniform Resource Locator (URL), also known as a web address, is a string of characters that functions as the address of a unique page or resource on the web. URLs indicate the name of the protocol required to access a given resource, as well as the domain name where the resource is located.

Viral marketing is a promotional style that relies on the audience to generate and spread the message of a product or service organically. Viral marketing is content that spreads from person to person

View Through Rate (VTR) is a marketing metric that can give you valuable insight into how effectively your video advertisements are connecting with your target audience.

Urchin Tracking Module (UTM) codes, also known as UTM parameters, are simple, customizable text-based tags that allow SaaS marketing agencies to measure the performance of marketing campaigns across traffic sources with greater accuracy and resolution.

Website analytics (sometimes referred to as web analytics) is the collection, measurement, analysis, and reporting of data in order to understand user interaction with your website.

Search engine optimization (SEO) is one of the most important components of a digital marketing strategy. Leading search engines like Bing and Google use extremely complex algorithms to deliver search results when a user types a keyword or phrase into the search box.