The real-time bidding process Google runs every time a user searches, determining which ads show and in what order.
Ad attribution is the process of determining which marketing touchpoints — ads, clicks, impressions, or interactions — contributed to a conversion or desired outcome. It answers the question: which of my ads actually caused this customer to convert?
Without proper attribution, you're making budget decisions based on incomplete data.
In a typical B2B buyer journey, a prospect might see a LinkedIn ad, click a Google Search ad, visit the site organically, and then convert on a remarketing ad three days later. Attribution determines how much credit each of those touchpoints receives.
If you're only using last-click attribution, you'll over-invest in bottom-funnel channels and starve the awareness channels that started the journey.
This step is straightforward for developers. For founders without a Google Cloud background, the console interface is dense, and the configuration options are not intuitive.
Ad Auction · Attribution Model · Cost Per Acquisition · Marketing Funnel
ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization. Our data-centric, AI-powered approach ensures you know exactly which campaigns are working, why they’re working, and what to do next to outpace your competitors.ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization.
Most clients see performance stabilize by month three. Google Ads isn’t a slot machine—it takes time to compound.
No. We work month-to-month. All we ask is that you give us three months to prove the results.
While Google Ads is our entry point, we also support LinkedIn Ads, Reddit, and X campaigns when needed.
The CRO audit covers your landing pages, CTAs, forms, and overall user flow. We’ll flag what’s holding back conversions and recommend fixes. If changes require design or dev resources, we’ll hand over clear action steps for your team, so you know exactly what to adjust.
As an ex-Googler, I know which recommendations are useful, and which are just there to hit Google’s internal targets. We’ll filter their advice for you, implementing only what actually helps us hit revenue goals.
Weekly reports show spend, conversions, CPL/CPA, and how we’re tracking against projections. “Good” means campaigns are meeting efficiency targets. “Scalable” means we can push budget and expect the same or better efficiency without breaking ROI.