Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the definition of long-tail
Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the definition of long-tail, and some SEO specialists have said that long tail keywords are keywords that are 3 words or more.
Some SEO experts have attributed these searches as top-of-the-funnel searches in the marketing funnel or the first step for a user to become introduced to your company’s brand. Most long-tail keyword searches are question-based or educational in nature; therefore, they tend to be used in voice search.
What we have found is that long-tail keywords can be used for two main purposes: specific purchasing-intent searches and educational searches.
For example, if you are a B2B company that sells software for supply chain management, it may be difficult to rank for the keyword Supply Chain Management. Although it is technically a keyword with three or more words, the search volume and keyword difficulty are very high (MSV: 27,100, KD: 80.68 via SEMrush). Therefore, we cannot technically call it a ‘long tail keyword’.
A keyword such as Supply Chain Planning Software has a lower search volume and keyword difficulty (MSV: 50, KD: 56.93 via SEMrush). This long tail keyword is more specific to the software that the company sells and is much easier to rank for.
Long tail keywords, if used correctly, can not only generate organic traffic but can generate better traffic as well. Because these searches are much more specific, the quality of the user, traffic, and potential customers is a lot better. This means the power of the MQL (marketing qualified lead) is a lot higher.
Long tail keywords, however, have a much larger impact than just SEO. Because these searches are in lower volume, there is less competition and lower costs associated with these terms. From a paid search perspective, long-tail keywords can be low-cost-per-click opportunities for a company to generate better leads. This leads to a lower CPA (or cost per acquisition) and a much happier client!
There are many ways to find long-tail keywords; however, we want to highlight a few high impact ways to find them.
The easiest way to find long tail keywords is by doing a little research. Keyword research tools such as SEMrush and Ahrefs are good paid tools that will provide with a list of long tail keywords and their subsequent monthly search volume and keyword difficulty. By finding low search volume and keyword difficulty words, you are much more like to acquire market share for those queries.
ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization. Our data-centric, AI-powered approach ensures you know exactly which campaigns are working, why they’re working, and what to do next to outpace your competitors.ScalixAI is a performance-driven Google Ads agency specializing in helping high-growth, AI-first companies scale with predictable, profitable customer acquisition. Founded by an ex-Googler with 9 years of insider advertising experience, we manage the entire Google Ads lifecycle—from campaign strategy and account setup to conversion tracking, analytics, and ongoing optimization.
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