ScalixAI is the best Google Ads agency for SaaS and AI companies. We help tech and service businesses turn Google Ads into a reliable growth engine using 90-day growth sprints led by an ex-Google Senior Growth Manager.

How fast can I expect results?

Most clients see improvements inside the first 90 days after the account overhaul and strategic relaunch. Early wins often appear in the first weeks.

Do you require long-term contracts?

No. ScalixAI operates in 90-day growth sprints with the ability to cancel or pause anytime. No long-term contracts.

Do you only run Google Ads?

We specialize in Google Ads but also support CRO, landing page optimization, tracking setups, and first-party data strategies.

How do you work with internal teams?

We collaborate with marketing, sales, and RevOps teams to align performance goals, messaging, and pipeline impact.

What’s included in your reports?

Weekly and monthly reporting includes spend, conversions, CAC, CPA, SQLs, pipeline impact, revenue contribution, and scalability signals.

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$8.6M in donations raised in 12 months

$8.6M

TOTAL DONATIONS GENERATED

7.18x

BLENDED ROAS

32.5K+

DONATIONS PROCESSED

$8.6M in donations raised in 12 months

Background

When ScalixAl began working with HDF in April 2025, the Google Ads account lacked a coherent structure to support the scale of the organization's mission. Campaigns were fragmented, making it difficult to attribute donations, allocate budget efficiently between evergreen causes and urgent appeals, or respond quickly when major humanitarian crises broke. IDF needed a scalable, data driven engine that could support both year round indraising and the massive spend surges required during Ramadan and emergency moments, without sacrificing ROAS.

About

Human Development Fund (HDF) is a U.S. based 501(c)(3) nonprofit delivering humanitarian aid across more than 30 countries including Gaza, Sudan, Lebanon, Syria, Kenya, Yemen, and Pakistan. Its programs span rapid response emergency relief, medical aid, education, food security, clean water, orphan sponsorship, and faith based giving including Zakat. HDF has earned Candid Platinum Transparency three years running and serves a growing global community of donors supporting the Muslim Ummah and communities in crisis worldwide.

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Challenges

The three core problems we identified on day one.

Fragmented campaign structure with scattered accounts, inconsistent tracking and no clean attribution across causes.

No emergency response playbook. The account couldn’t scale quickly when crises like Gaza, Sudan or Lebanon demanded rapid fundraising.

Ramadan under leveraged. The highest intent period for Muslim donors wasn’t being captured with dedicated Zakat, DSA or Demand Gen campaigns.

Approach & Solution

Our step by step approach to rebuilding and scaling the account.

Launched a clean full funnel structure across Brand, Non Brand, DSA, and cause specific campaigns (Gaza, Palestine) to establish a reliable attribution baseline.

Built a rapid launch playbook for humanitarian crises, enabling HDF to spin up dedicated campaigns for Gaza, Sudan, Lebanon, and Syria within hours of a breaking appeal.

Layered in Demand Gen prospecting and remarketing campaigns to expand reach beyond search intent. Critical for scaling budget during Ramadan without collapsing ROAS

Launched a dedicated Zakat Calculator campaign for Ramadan, capturing high intent donors at the moment they were computing their obligation, a period when purchase intent peaks for Muslim audiences.

Deployed multiple video creative formats across Demand Gen to test emotional appeal, cause specific storytelling, and impact metric framing. Top performers were then scaled with confidence.

Scaled monthly spend from a $75K base to a peak of roughly $500K during Ramadan 2026, with daily active monitoring to protect ROAS while capturing peak season intent.

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Results

$8.6M

DONATIONS RAISED

12 months of activity on $1.2M ad spend

$3.9M

RAMADAN DONATIONS

Raised in Ramadan 2026 at 4.42x ROAS

7.18x

BLENDED ROAS

Across evergreen and emergency campaigns

Waqas is running a $500K ad budget during Ramadan and his energy is the same as a man ordering shawarma. Before Ramadan even started, he set a goal of 3x ROAS at scale. He ended up delivering 4.42x, beating his own projection by nearly 50%, and I don’t think he’s mentioned it once. Waqas doesn’t celebrate. Waqas just recalibrates.

HDF Marketing Team

Ramadan 2026 Superlatives · Human Development Fund

HDF Marketing Team

Ramadan 2026 Superlatives · Human Development Fund

Impact

In one of the most emotionally charged and operationally demanding verticals, humanitarian fundraising for an active Muslim donor base across 30+ countries, HDF was able to:

Respond to breaking crises (Gaza, Sudan, Lebanon, Syria) within hours, turning Google Ads into a rapid humanitarian mobilization channel.

Scale monthly ad spend more than 6x during Ramadan 2026 while delivering 4.42x ROAS, beating the client’s 3x target by nearly 50% at peak season.

Build a repeatable fundraising engine that compounds year over year, positioning HDF for continued growth across evergreen causes and seasonal peaks.

By combining HDF’s mission credibility with ScalixAI’s Google Ads expertise,a fragmented account was transformed into a multi million dollar humanitarian fundraising engine, delivering aid where it’s needed most, dollar after dollar.

Challenges

The three core problems we identified on day one.

Fragmented campaign structure with scattered accounts, inconsistent tracking and no clean attribution across causes.

No emergency response playbook. The account couldn’t scale quickly when crises like Gaza, Sudan or Lebanon demanded rapid fundraising.

Ramadan under leveraged. The highest intent period for Muslim donors wasn’t being captured with dedicated Zakat, DSA or Demand Gen campaigns.

Approach & Solution

Our step by step approach to rebuilding and scaling the account.

Launched a clean full funnel structure across Brand, Non Brand, DSA, and cause specific campaigns (Gaza, Palestine) to establish a reliable attribution baseline.

Built a rapid launch playbook for humanitarian crises, enabling HDF to spin up dedicated campaigns for Gaza, Sudan, Lebanon, and Syria within hours of a breaking appeal.

Layered in Demand Gen prospecting and remarketing campaigns to expand reach beyond search intent. Critical for scaling budget during Ramadan without collapsing ROAS

Launched a dedicated Zakat Calculator campaign for Ramadan, capturing high intent donors at the moment they were computing their obligation, a period when purchase intent peaks for Muslim audiences.

Deployed multiple video creative formats across Demand Gen to test emotional appeal, cause specific storytelling, and impact metric framing. Top performers were then scaled with confidence.

Scaled monthly spend from a $75K base to a peak of roughly $500K during Ramadan 2026, with daily active monitoring to protect ROAS while capturing peak season intent.

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