Waqas helped positioned Portless as a category leader in fulfillment

$24K

ad spend in first 2 months

8 LEADS

New leads with 1 closed deal

19X

Return on ad spend

Waqas helped positioned Portless as a category leader in fulfillment

Background

Portless is a next-generation logistics company that helps U.S. e-commerce brands fulfill directly from China instead of warehousing domestically. By bypassing traditional inventory storage, Portless cuts costs, speeds up delivery, and eliminates stock-outs — all while maintaining customer satisfaction.

About

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About

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Challenges

When Portless came to us, their core challenge was not leads — it was the right leads. They offered
24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per
lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed
quality over quantity. The real question: how to convince the market that even “expensive” leads could
deliver massive ROI?

Approach

We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.

Reframed the CPL mindset — educated stakeholders that one good lead can justify the entirecampaign.

Targeted with precision — focusing on decision-makers who understood long-term logistics and costsavings.

Lean test budgets — proved impact quickly with controlled monthly spends ($9K–$15K).

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Results

Results

Results

$9K

Spend in Month 1

ROI — 7X

$15K

Spend in Month 2

ROI — 31X

$24K

Total spend in 2 months

ROI — 19X

Impact

Impact

Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model and positioned themselves as a category leader in fulfillment.

Challenges

When Portless came to us, their core challenge was not leads — it was the right leads. They offered
24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per
lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed
quality over quantity. The real question: how to convince the market that even “expensive” leads could
deliver massive ROI?

Approach

We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.

Reframed the CPL mindset — educated stakeholders that one good lead can justify the entirecampaign.

Targeted with precision — focusing on decision-makers who understood long-term logistics and costsavings.

Lean test budgets — proved impact quickly with controlled monthly spends ($9K–$15K).

$24K

ad spend in first 2 months

8 LEADS

New leads with 1 closed deal

19X

Return on ad spend

Waqas helped positioned Portless as a category leader in fulfillment

Waqas helped positioned Portless as a category leader in fulfillment

$24K

ad spend in first 2 months

8 LEADS

New leads with 1 closed deal

19X

Return on ad spend

Waqas helped positioned Portless as a category leader in fulfillment

Waqas helped positioned Portless as a category leader in fulfillment

Work with the Google Ads agency that gets it

Let’s turn Google Ads into the growth engine it should’ve been all along.

Work with the Google Ads agency that gets it

Let’s turn Google Ads into the growth engine it should’ve been all along.

Work with the Google Ads agency that gets it

Let’s turn Google Ads into the growth engine it should’ve been all along.

Work with the Google Ads agency that gets it

Let’s turn Google Ads into the growth engine it should’ve

been all along.