$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
19X
Return on ad spend
Waqas helped positioned Portless as a category leader in fulfillment
Background
Portless is a next-generation logistics company that helps U.S. e-commerce brands fulfill directly from China instead of warehousing domestically. By bypassing traditional inventory storage, Portless cuts costs, speeds up delivery, and eliminates stock-outs — all while maintaining customer satisfaction. To support their rapid growth, Portless partnered with Scalix AI to restructure and optimize their Google Ads campaigns, improving efficiency, tightening targeting, and driving a higher volume of qualified leads at a lower acquisition cost.
About
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About
Image Aspect Ratio
Set up the component by adding image to the component properties.
Challenges
When Portless came to us, their core challenge was not leads — it was the right leads. They offered
24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per
lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed
quality over quantity. The real question: how to convince the market that even “expensive” leads could
deliver massive ROI?
Approach
We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.
Reframed the CPL mindset — educated stakeholders that one good lead can justify the entirecampaign.
Targeted with precision — focusing on decision-makers who understood long-term logistics and costsavings.
Lean test budgets — proved impact quickly with controlled monthly spends ($9K–$15K).
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Results
Results
Results
$9K
Spend in Month 1
ROI — 7X
$15K
Spend in Month 2
ROI — 31X
$24K
Total spend in 2 months
ROI — 19X
Impact
Impact
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model and positioned themselves as a category leader in fulfillment.
Portless proved that logistics isn’t just about moving goods — it’s about shifting mindsets. With a few highly qualified deals, they demonstrated the power of their model and positioned themselves as a category leader in fulfillment.
Challenges
When Portless came to us, their core challenge was not leads — it was the right leads. They offered
24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per
lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed
quality over quantity. The real question: how to convince the market that even “expensive” leads could
deliver massive ROI?
When Portless came to us, their core challenge was not leads — it was the right leads. They offered
24-month contracts with 30% margins, but most B2B buyers hesitated at the perceived high cost per
lead. Traditional approaches to lead gen in B2B prioritize volume and low CPL, but Portless needed
quality over quantity. The real question: how to convince the market that even “expensive” leads could
deliver massive ROI?
Approach
We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.
We built a Google Ads strategy around high-ticket, high-value B2B conversion economics.
Reframed the CPL mindset — educated stakeholders that one good lead can justify the entirecampaign.
Targeted with precision — focusing on decision-makers who understood long-term logistics and costsavings.
Lean test budgets — proved impact quickly with controlled monthly spends ($9K–$15K).
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
19X
Return on ad spend
Waqas helped positioned Portless as a category leader in fulfillment
$24K
ad spend in first 2 months
8 LEADS
New leads with 1 closed deal
19X
Return on ad spend
Waqas helped positioned Portless as a category leader in fulfillment
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve
been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
Work with the Google Ads agency that gets it
Let’s turn Google Ads into the growth engine it should’ve been all along.
