Background
When Oneleet came to us, Google Ads was a completely untapped channel — they had never run a single campaign. The compliance SaaS space is hyper-competitive on Google, with well-funded incumbents like Vanta and Drata dominating auction share with large budgets and established Quality Scores. Oneleet had strong product-market fit and a $33M Series A behind them, but needed a strategic partner to break into the Google channel efficiently and build pipeline without burning budget on unqualified clicks.
301
Conversions
Across 4 campaigns — 3 of 4 growing
+42
Conv. Uplift
2 campaigns drove 38 of the increase
$1.8K
Cost / Conv.
Enterprise compliance buyer CPA
Starting from zero in one of Google Ads' most competitive verticals, Oneleet was able to:
Establish Google Ads as a proven, scalable acquisition channel — generating 301 conversions in under 3 months from a standing start.
Break into the SERPs against well-funded incumbents — competing directly with Vanta and Drata without overspending or burning budget.
Build a repeatable demand generation engine — 3 out of 4 campaigns now consistently growing, with a clear playbook to scale further.
By building Oneleet's Google Ads channel the right way from day one — clean tracking, smart targeting, and relentless creative testing — we turned a completely untapped channel into a core pillar of their growth strategy.
