IN THIS ARTICLE:
Key Takeaways
1
Most B2B paid media agencies optimize for leads that never reach your sales team.
2
Google captures existing demand; LinkedIn builds demand that does not exist yet.
3
Agencies without CRM integration cannot connect ad spend to the closed pipeline, only activity.
4
A 90-day B2B sales cycle makes 7-day attribution windows useless for real budget decisions.
5
Percentage-of-spend pricing rewards agencies for spending more, not for performing better.
B2B paid media agencies are not all building toward the same goal. Most are optimizing for volume: leads, clicks, MQLs. The ones worth hiring are optimizing for pipeline: qualified opportunities tied to ad spend, tracked through your CRM, and measurable in closed revenue.
That distinction is what this ranking is built around. Every agency on this list was evaluated on the same criteria:
Do they understand the demand-creation-to-demand-capture motion?
Do they connect campaigns to CRM data?
Can they show you proof beyond impressions?
If an agency is built for e-commerce or enterprise brand spend, we say so. If they are the right fit for a Series A SaaS founder with a $20K monthly budget and a 90-day sales cycle, we say that too.
The shortlist covers 25 agencies. The ranking is honest, the watch-outs are real, and ScalixAI is included because the results are documented, not because we wrote this.
TL;DR: 4 Best B2B Paid Media Agencies for SaaS in 2026
Rank | Agency | Best For | Primary Channels |
1 | ScalixAI | Series A to B in B2B SaaS and AI | Google Ads, LinkedIn Ads |
2 | KlientBoost | Early-stage SaaS, rapid creative testing | Google Ads, paid social, CRO |
3 | Directive Consulting | Mid-market and enterprise B2B SaaS | Google Ads, LinkedIn, programmatic |
4 | Obility | B2B SaaS demand gen and ABM | Google Ads, LinkedIn, programmatic |
Best B2B Paid Media Agencies for SaaS in 2026: A Side-by-Side Glance
Agency | Best For (Stage) | Pricing Model | Min Budget | Channels | Watch-Out |
ScalixAI | Series A to B, $500K to $20M ARR | Flat monthly, no contract | $5K/mo | Google, LinkedIn | Not built for eCommerce |
KlientBoost | Seed to Series A | Hybrid flat plus % of spend | $3K/mo | Google, paid social, CRO | Less CRM attribution depth |
Directive | Series B to enterprise level | Custom retainer | $10K/mo | Google, LinkedIn, programmatic | Expensive for an early stage |
Obility | Series A to B, SaaS only | Retainer | $8K/mo | Google, LinkedIn | No retail or eCommerce |
Brainlabs | Enterprise | Custom, performance-based | $20K/mo | Google, social, programmatic | Not for sub-$1M ARR |
Ironpaper | B2B growth stage | Retainer | $5K/mo | Google, LinkedIn | Slower testing velocity |
HawkSEM | Growth stage, B2B and e-commerce | % of spend | $4K/mo | Google, Microsoft | Generalist vertical mix |
Jordan Digital | Series A to B, SaaS | Flat retainer | $6K/mo | Google, LinkedIn, social | Smaller team, limited capacity |
Silverback | SMB to mid-market B2B | Retainer | $4K/mo | Google, LinkedIn | Weaker LinkedIn depth |
Closed Loop | B2B tech, CRM-heavy | Retainer | $7K/mo | Google, LinkedIn | Slower creative iteration |
SmartBug | HubSpot-native B2B | Retainer | $5K/mo | Google, LinkedIn, email | Paid media is secondary |
Walker Sands | B2B tech, PR plus paid | Retainer | $8K/mo | Google, LinkedIn | PR-first, not paid-first |
NP Digital | Enterprise global | % of spend plus retainer | $20K/mo | Google, social, SEO | Generalist, not SaaS-specific |
Tinuiti | Enterprise, retail, and SaaS | Retainer plus performance | $25K/mo | Google, Amazon, Meta | Built for enterprise scale |
Jellyfish | Global enterprise brand | Custom | $30K/mo | Multi-channel, programmatic | Not B2B SaaS-specific |
3Q/DEPT | Mid-market to enterprise SaaS | Custom retainer | $15K/mo | Google, LinkedIn, programmatic, CTV | Too complex for the early stage |
Power Digital | Series A to B, multi-channel | Custom retainer | $8K/mo | Google, LinkedIn, paid social | Broad vertical mix |
Wpromote | Enterprise B2B and tech | Custom plus performance | $20K/mo | Google, social, programmatic, CTV | Not for growth-stage SaaS |
Seer Interactive | Mid-market B2B tech | Retainer | $8K/mo | Google, paid social, SEO | Analytics-first, less LinkedIn depth |
WebFX | SMB to mid-market, broad | Custom, % of spend plus retainer | $3K/mo | Google, Microsoft, paid social | Generalist, not SaaS-specific |
WebMechanix | Mid-market B2B, conversion focus | Retainer | $5K/mo | Google, paid social, CRO | Less LinkedIn demand creation |
JumpFly | SMB to mid-market B2B | Flat plus % of spend | $3K/mo | Google, Meta, Microsoft | Mixed B2B and e-.commerce |
Perfect Search | SMB to mid-market B2B | Flat retainer | $3K/mo | Google, Meta, LinkedIn | Limited LinkedIn depth |
Adlucent | Enterprise retail and e-commerce | Custom retainer | $20K/mo | Google, Amazon, paid social | Retail-first, not SaaS-specific |
Booyah | Mid-market, full-service | Retainer | $5K/mo | Google, paid social, SEO | Generalist vertical mix |
How We Evaluated Them
We applied seven criteria to every agency. We didn’t follow a supposed “checklist” that gets mentioned and then ignored. This criterion is the actual basis for the ranking.
1. Revenue attribution over lead volume. Does the agency connect campaigns to CRM pipeline and closed revenue, or do they report on MQLs and call it done?
2. B2B SaaS specialization. Agencies that split attention between SaaS and e-commerce apply the wrong mental model to B2B buying cycles. We flagged it where it exists.
3. CRM integration. Offline conversion imports, GCLID tracking, pipeline stage attribution: these are baseline requirements for B2B paid media done correctly, not upsells.
4. Demand creation and demand capture. Does the agency understand that Google and LinkedIn serve different jobs in a B2B funnel? Agencies that treat them as interchangeable channels produce worse results on both.
5. Transparency in pricing. Agencies hiding their pricing model are often hiding the incentive problem inside it. We note the pricing model for every agency on this list.
6. Senior continuity. The person who sold the engagement is rarely the person running the account three months later. We flagged agencies where this is a known issue.
7. Proof at the outcome level. Named clients, specific metrics, documented results. Adjectives like "data-driven" and "performance-focused" are not proof.
The 25 Best B2B Paid Media Agencies for SaaS (Full Profiles)
1. ScalixAI
The only B2B SaaS paid media agency founded by an ex-Google Senior Growth Manager.

ScalixAI runs Google Ads and LinkedIn Ads for Series A to Series B B2B SaaS and AI companies.
The agency was founded by Waqas Khokhar, who spent nine years inside Google managing $1B+ in ad spend before building the methodology that ScalixAI now runs.
That inside knowledge is reflected in how accounts are structured: CRM-connected attribution from day one, campaign architecture built around buyer intent stages, and Smart Bidding trained on closed revenue rather than form fills.
The proof is documented.
Guru, an enterprise knowledge management platform, went from 35 demos per month to 94 in under 65 days, cutting cost per demo 53% on $183K in managed spend.
FYXER scaled to 20x revenue growth with Google Ads driving 12% of total ARR.
Delve generated $1.2M in pipeline in 90 days before raising a $32M Series A.
Portless achieved 19x ROAS.
Best for: Series A to B B2B SaaS and AI companies, $500K to $20M ARR, $5K to $50K ACV.
Channels: Google Ads, LinkedIn Ads.
Pricing: Flat monthly retainer. Month-to-month, no long-term contracts.
Watch out: Not the right fit for e-commerce or consumer brands.
2. KlientBoost
The fastest creative testing agency in B2B SaaS paid media.

KlientBoost tests paid ads and landing pages simultaneously, which makes them unusually fast at finding what converts.
Most agencies treat the post-click experience as someone else's problem. KlientBoost treats it as part of the campaign, running structured tests across copy, offer structure, and CTA against paid traffic in the same sprint.
For early-stage SaaS companies that have not yet identified their highest-converting message, this velocity matters.
For more details on how they compare to a specialist B2B SaaS agency at the growth stage, the ScalixAI vs KlientBoost breakdown is worth reading before shortlisting.
Best for: Seed to Series A SaaS companies testing positioning, $3K to $15K monthly budgets.
Channels: Google Ads, paid social, CRO.
Pricing: Hybrid flat fee plus percentage of spend.
Watch out: Less depth on CRM attribution and LinkedIn-led demand creation for later-stage companies.
3. Directive Consulting
The B2B SaaS paid media agency with the most comprehensive methodology documentation.

Directive is one of the most recognized names in B2B SaaS PPC.
Their Customer Generation methodology connects campaign performance to ICP activation, pipeline contribution, and revenue, and they document it more thoroughly than almost any agency in the category.
They work primarily with mid-market and enterprise SaaS companies and have strong cross-channel capability across Google Ads, LinkedIn, and programmatic. Their attribution depth and CRM integration are genuine strengths.
The practical trade-off is budget: Directive's engagement minimums position them out of reach for most Seed to Series A companies, and their scale means smaller accounts get less senior attention than boutique specialists provide.
Best for: Series B and above, $20M ARR plus, $10K plus monthly budget.
Channels: Google Ads, LinkedIn Ads, programmatic.
Pricing: Custom retainer, not publicly listed.
Watch out: Expensive for early-stage; engagement minimums exclude most Seed to Series A budgets.
4. Obility
The B2B demand generation specialist that ignores every other vertical.

Obility only works with B2B companies, and within that, primarily SaaS and technology. They do not serve e-commerce, retail, or consumer brands.
That focus is their clearest advantage: every optimization framework, every attribution model, every campaign template was built for multi-touch B2B buying cycles, not adapted from a different category.
Their ABM capabilities are strong, and they integrate directly with Salesforce and HubSpot for pipeline-level attribution.
For demand generation versus lead generation as a framing question, Obility sits firmly on the demand generation side.
Best for: Series A to B B2B SaaS, ABM programs, Salesforce-native stacks.
Channels: Google Ads, LinkedIn Ads, programmatic.
Pricing: Retainer-based, typically $8K plus per month.
Watch out: Less creative testing velocity than agencies like KlientBoost; better for scaling proven campaigns than finding them.
5. Brainlabs
The scientific approach to high-volume paid media at enterprise scale.

Brainlabs runs media at scale using proprietary experimentation frameworks and deep automation infrastructure.
They bring genuine rigour to testing, with structured A/B frameworks across creative, bidding, and audience that continuously compound efficiency.
For enterprise B2B companies running complex, high-volume campaigns across multiple markets, that rigour is a real advantage.
The honest trade-off: Brainlabs is built for scale, not for the strategic account-level attention a Seed or Series A company needs.
Their engagement minimums and operating model reflect a different buyer than an early-stage SaaS founder.
Best for: Enterprise B2B, $20K plus monthly budgets, multi-market campaigns.
Channels: Google Ads, paid social, programmatic.
Pricing: Custom, performance-oriented pricing.
Watch out: Not the right fit for early-stage SaaS. The model requires volume and budget to deliver its advantage.
6. Ironpaper
B2B growth agency with a sales alignment focus.

Ironpaper positions itself around connecting marketing to sales outcomes, which is the right frame for B2B SaaS.
Their paid media work sits inside a broader growth system that includes lead nurturing and sales enablement, making them a good fit for companies where the handoff between marketing pipeline and sales follow-through is a meaningful bottleneck.
They are less paid-media-first than the agencies above them on this list, but for companies where the gap between MQL and closed deal is the real problem, that broader scope is an advantage.
Best for: B2B companies with sales-marketing misalignment, Series A to B.
Channels: Google Ads, LinkedIn Ads.
Pricing: Retainer-based, $5K plus per month.
Watch out: Slower paid media testing velocity; better for systematic growth than rapid iteration.
7. HawkSEM
Performance-focused with strong search execution across B2B and e-commerce.

HawkSEM has a solid track record in paid search management with consistent results across B2B, SaaS, and eCommerce verticals.
Their proprietary Converge platform gives clients real-time visibility into performance data.
The concern for B2B SaaS buyers specifically: HawkSEM serves a broad vertical mix, and the mental models applied to e-commerce conversion optimization are different from those needed for a multi-touch B2B pipeline.
You must verify the seniority and B2B SaaS experience of the specific team managing your account before locking.
Best for: Growth-stage B2B companies, $4K to $20K monthly budgets.
Channels: Google Ads, Microsoft Ads.
Pricing: Percentage of spend.
Watch out: Generalist vertical mix; confirm B2B SaaS specialization before signing.
8. Jordan Digital Marketing
A boutique B2B SaaS specialist with genuine platform depth.

Jordan Digital Marketing is a smaller agency with a narrow focus: B2B and SaaS paid media.
That focus means the people managing the account understand the B2B buying cycle without needing it explained to them.
They work across Google and LinkedIn with CRM attribution as a standard deliverable. For Google Ads for SaaS specifically, their structural approach is solid.
The honest limitation is capacity: as a boutique, they take fewer clients, which is an advantage for the ones they have and a constraint if their roster is full.
Best for: Series A to B B2B SaaS, $6K to $25K monthly budgets.
Channels: Google Ads, LinkedIn, paid social.
Pricing: Flat monthly retainer.
Watch out: Smaller team means limited bandwidth; confirm capacity at the time of engagement.
9. Silverback Strategies
Performance agency with growing B2B paid search capability.

Silverback has built a reputation for structured paid search management with strong technical execution.
Their B2B work is real, and their attribution reporting is above average for their price tier.
They are a reasonable option for SMB to mid-market B2B companies that need competent execution without the budget requirements of larger specialists.
Less differentiated in LinkedIn-led demand creation than the agencies ranked above it.
Best for: SMB to mid-market B2B, $4K to $15K monthly budgets.
Channels: Google Ads, LinkedIn.
Pricing: Retainer.
Watch out: LinkedIn's capability is less developed than its paid search work.
10. Closed Loop
B2B technology paid media with a data infrastructure focus.

Closed Loop works primarily with B2B technology companies and brings strong analytics and data integration capability.
Their work is CRM-connected and attribution-oriented. For companies running Salesforce-heavy stacks that need a paid media partner who can navigate complex data environments, Closed Loop is worth evaluating.
Less creative testing velocity than agencies higher on this list, which matters more for early-stage companies still finding their winning message than for later-stage companies scaling proven campaigns.
Best for: Series B B2B technology, CRM-heavy stacks, $7K plus monthly budgets.
Channels: Google Ads, LinkedIn Ads.
Pricing: Retainer.
Watch out: Slower creative iteration; better for optimizing established accounts than building from scratch.
11. SmartBug Media
The HubSpot-native B2B inbound agency with a paid media layer.

SmartBug is a top-tier HubSpot partner with genuine depth in B2B inbound marketing.
Their paid media capability exists inside a broader inbound and RevOps system, which is an advantage if your stack is HubSpot-native and your growth motion is inbound-led.
The watch-out: SmartBug is marketing automation and inbound first, paid media second.
For companies where Google Ads or LinkedIn is the primary growth lever, a paid-media-first agency will produce better outcomes.
Best for: HubSpot-native B2B companies, inbound-led growth motions.
Channels: Google Ads, LinkedIn, email.
Pricing: Retainer.
Watch out: Paid media is a supporting service, not the primary capability.
12. Walker Sands
B2B technology PR agency with a paid media offering.

Walker Sands is a strong B2B technology PR and communications firm that has expanded into paid media.
For companies that need brand authority, earned media, and paid to work together, they are a credible option.
For companies whose primary need is paid search and LinkedIn Ads management connected to the pipeline, a paid-media-first agency is the more direct path.
The PR capability is genuinely differentiated; the paid media capability is a complement, not the core.
Best for: Series B B2B tech companies looking for PR and paid media to work together.
Channels: Google Ads, LinkedIn.
Pricing: Retainer, $8K plus.
Watch out: PR-first agency. Paid media is not the lead competency.
13. NP Digital
Global performance marketing at enterprise scale.

NP Digital is a well-resourced global agency with strong analytics infrastructure and a broad channel mix.
For enterprise B2B companies that need scale across multiple markets, they bring operational capacity that most boutiques cannot match.
For SaaS companies under $20M ARR, the generalist model and enterprise operating structure means your account is unlikely to receive the specialist B2B SaaS attention the agencies above them on this list provide.
Best for: Enterprise B2B, $20K plus monthly budgets, global campaigns.
Channels: Google Ads, paid social, SEO.
Pricing: Percentage of spend plus retainer.
Watch out: Generalist. Not B2B SaaS-specific in methodology or team structure.
14. Tinuiti
The enterprise cross-channel performance agency.

Tinuiti manages significant budgets across Google, Amazon, Meta, and connected TV.
Their scale gives them platform beta access and dedicated agency support that most agencies cannot access.
For enterprise B2B brands running multi-channel campaigns above $25K per month, they are one of the most capable operators in the market.
For SaaS companies under $50M ARR looking for a B2B SaaS specialist, the budget requirements and enterprise operating model make them the wrong fit.
Best for: Enterprise B2B, $25K plus monthly budgets, multi-channel.
Channels: Google Ads, Amazon, Meta, and connected TV.
Pricing: Retainer plus performance component.
Watch out: Built for enterprise scale. Not the right partner for growth-stage SaaS.
15. Jellyfish
Global brand and performance agency for enterprise clients.

Jellyfish is a large global agency with strong creative and programmatic capability. Their work with major global brands is well-documented.
The honest note for B2B SaaS buyers: Jellyfish is not a B2B SaaS specialist. This means their methodology, team structure, and client base are oriented toward global enterprise brand spend, not toward the pipeline-connected, CRM-integrated, SaaS-specific work the agencies ranked above them are built for.
It is worth considering for enterprise brand campaigns at scale. It may not be the best fit for a Series A SaaS founder trying to turn a $15K monthly budget into qualified demos.
Best for: Global enterprise, brand-led campaigns, $30K plus budgets.
Channels: Multi-channel, programmatic, paid social.
Pricing: Custom enterprise pricing.
Watch out: Not B2B SaaS-specific. Their model is built for brand scale, not pipeline-connected SaaS growth.
16. DEPT
Full-funnel performance agency for mid-market to enterprise SaaS and technology.

DEPT was founded as a paid search specialist in Silicon Valley in 2008 and has grown into a full-service digital growth agency spanning paid search, paid social, programmatic, CRO, SEO, and data science.
Their SaaS vertical work is genuine, and their analytics infrastructure is above average.
They work best with mid-market to enterprise companies that have complex multi-channel needs and the budget to match.
For growth-stage SaaS companies under $10M ARR, the engagement model and scope are likely overkill.
It is worth evaluating for Series B companies needing search, social, and programmatic under one roof with strong analytics.
Best for: Mid-market to enterprise SaaS, $15K plus monthly budgets, multi-channel.
Channels: Google Ads, LinkedIn, programmatic, paid social, CTV.
Pricing: Custom retainer.
Watch out: Minimum scope and retainer size make them a poor fit for early-stage companies still finding product-market fit.
17. Power Digital
Full-funnel agency with proprietary analytics tying media to pipeline in real time.

Power Digital built its own analytics platform, Nova, which gives marketing and revenue teams real-time visibility into CAC, pipeline contribution, and ROI across channels.
That technology infrastructure is a genuine differentiator for data-driven B2B teams who want faster feedback loops on spend efficiency.
They work across paid media, SEO, creative, and analytics under one roof, which reduces the coordination overhead of managing multiple specialists.
Power Digital serves a broad industry mix, including e-commerce and consumer brands alongside B2B SaaS. It is better to confirm which team gets assigned to your account and whether it has depth in B2B buying cycles before signing.
Best for: Series A to B B2B SaaS companies wanting integrated media, creative, and analytics.
Channels: Google Ads, LinkedIn, paid social, SEO.
Pricing: Custom retainer.
Watch out: Broad vertical mix. Verify the B2B SaaS specialization of the specific team before committing.
18. Wpromote
One of the largest independent performance agencies in the US, built for enterprise scale.

Wpromote operates at a scale most agencies on this list cannot match. Their proprietary Polaris platform powers media mix modeling, scenario planning, and anomaly detection across channels.
Their client roster includes enterprise brands across B2B, retail, financial services, and consumer.
For enterprise B2B companies running significant multi-channel budgets that need cross-channel coordination and sophisticated analytics, Wpromote is a credible option.
For B2B SaaS companies under $20M ARR, their operating model, minimum budgets, and enterprise structure mean the engagement economics rarely make sense.
Best for: Enterprise B2B and technology brands, $20K plus monthly budgets, multi-channel campaigns.
Channels: Google Ads, paid social, programmatic, CTV, Amazon.
Pricing: Custom retainer plus performance component.
Watch out: Not built for growth-stage SaaS. The scale that makes them effective at the enterprise level works against smaller accounts.
19. Seer Interactive
Analytics-first agency with strong SEO and paid integration for B2B technology.

Seer Interactive is differentiated by its analytics capability. Their approach connects SEO, paid media, and CRO into a single data-driven strategy, with reporting frameworks built to tie marketing activity to revenue.
They work with companies like Autodesk, Intuit, and Siemens, which signals genuine B2B technology depth.
For B2B SaaS companies where analytics quality and cross-channel insight are the priority, Seer is worth evaluating.
It wouldn’t be recommended to companies whose primary need is LinkedIn-led demand creation or CRM-connected pipeline attribution from paid search alone.
Best for: Mid-market B2B technology and SaaS companies prioritizing analytics-driven growth.
Channels: Google Ads, paid social, SEO, and CRO.
Pricing: Retainer-based.
Watch out: Analytics and SEO integration is their primary edge. Pure paid media buyers may find stronger specialists elsewhere.
20. WebFX
High-volume managed services agency with broad vertical coverage.

WebFX is one of the largest digital marketing agencies in the US by client count, with a proprietary technology platform and a broad range of services across SEO, paid search, and social.
Their operational model allows them to serve a large number of clients efficiently.
The honest note for B2B SaaS buyers: WebFX is a generalist agency. Their model is built for volume and breadth, not the deep B2B SaaS specialization required for pipeline-connected paid media management.
They are competent for companies that need a reliable execution partner for straightforward paid search campaigns. But if you are a Series A SaaS companies trying to build a demand creation to demand capture system, a specialist agency will produce materially better outcomes.
Best for: SMB and growth-stage companies needing broad managed digital services.
Channels: Google Ads, Microsoft Ads, paid social, SEO.
Pricing: Custom, percentage of spend plus retainer.
Watch out: Generalist model. Not B2B SaaS-specific in methodology, team structure, or attribution approach.
21. WebMechanix
Conversion-focused performance agency with genuine B2B orientation.

WebMechanix positions itself around conversion rate optimization alongside paid media management, which reflects a correct understanding that the B2B pipeline depends on what happens after the click as much as what drives it.
Their B2B work is genuine, and they bring analytical rigor to account management.
For mid-market B2B companies where landing page conversion and message-to-market fit are the bottlenecks alongside paid media, they are worth evaluating.
Best for: Mid-market B2B companies, $5K to $20K monthly budgets, conversion-focused.
Channels: Google Ads, paid social, CRO.
Pricing: Retainer.
Watch-out: Less LinkedIn-specific depth. Better for demand capture than full-funnel demand creation.
22. JumpFly
PPC specialist with strong execution across Google and Meta for B2B and eCommerce.

JumpFly has been a paid search specialist for over two decades and has built solid execution capability across Google Ads and Meta.
They work with both B2B and e-commerce clients and are known for account management consistency. Jumpfly is a competent option for B2B companies that need reliable, technically proficient paid search management without a complex multi-channel strategy requirement.
Best for: SMB to mid-market B2B companies, $3K to $15K monthly budgets, paid search focus.
Channels: Google Ads, Meta Ads, Microsoft Ads.
Pricing: Flat monthly plus a percentage of spend.
Watch out: Mixed B2B and eCommerce client base. Less differentiated for SaaS-specific demand generation.
23. Perfect Search Media
Boutique multi-channel paid search agency with a data-first approach.

Perfect Search Media is a smaller, boutique paid search and paid social agency based in Chicago.
They work with B2B and e-commerce clients and are known for analytical rigor and transparent reporting. Their boutique size means senior attention on accounts is more accessible than at larger agencies.
Best for: SMB to mid-market B2B, $3K to $10K monthly budgets.
Channels: Google Ads, Meta Ads, LinkedIn.
Pricing: Flat retainer.
Watch out: Smaller team with limited LinkedIn demand creation depth. Better for demand capture than full-funnel B2B pipeline programs.
24. Adlucent
Data-driven performance agency with strong retail media roots.

Adlucent was built primarily around retail and e-commerce performance marketing, and its data infrastructure reflects that origin.
They have expanded into B2B in recent years, but their core methodology and client base remain retail-oriented.
Adlucent is not the right fit for B2B SaaS companies evaluating this list.
For enterprise retail brands or B2B companies with e-commerce components, their Amazon and Google Shopping capabilities are worth considering.
Best for: Enterprise retail and e-commerce brands, $20K plus monthly budgets.
Channels: Google Ads, Amazon, paid social.
Pricing: Custom retainer.
Watch out: Retail-first agency. Not built for B2B SaaS buying cycles, pipeline attribution, or LinkedIn-led demand creation.
25. Booyah Advertising
Full-service digital agency with performance media capability.

Booyah is a Denver-based full-service digital agency covering paid media, SEO, social, and creative. They work across consumer and B2B verticals.
Booyah is a generalist option without the vertical specialization, CRM attribution depth, or LinkedIn-led demand creation capability that defines the stronger B2B SaaS agencies on this list.
However, it is worth considering for companies that want a full-service partner across multiple digital channels without deep SaaS specialization.
Best for: Mid-market companies needing full-service digital across paid, SEO, and creative.
Channels: Google Ads, paid social, SEO, and creative.
Pricing: Retainer.
Watch out: Generalist vertical mix. Not B2B SaaS-specific.
Segmented Picks: Which Agency Fits Your Stage
Best for Seed to Series A SaaS (under $5M ARR)
KlientBoost for testing velocity and message refinement.
ScalixAI if Google Ads or LinkedIn is the primary acquisition channel, and you need CRM attribution from day one. The guide for Google Ads for Startups covers what to set up before you scale.
The seed-stage marketing budget guide covers how to allocate before you have data.
Best for Series A to B SaaS ($5M to $20M ARR)
ScalixAI and Obility are the strongest choices. Both are built specifically for this stage, both connect to the CRM pipeline, and both treat B2B Google Ads strategy as a revenue problem, not a media buying exercise.
Best for LinkedIn-Led Demand Creation
ScalixAI runs Google and LinkedIn as a connected system. Obility and Ironpaper both have strong LinkedIn capabilities for companies running ABM motions.
Best for Enterprise B2B (Series C and above)
Directive, Brainlabs, NP Digital, or Tinuiti, depending on which channels and markets matter most.
How to Choose a B2B Paid Media Agency: A Decision Framework
Before you shortlist anyone, ask these questions in the first call. The answers are more revealing than any pitch deck.
Questions to ask:
Can you show me closed-won revenue attributed to specific campaigns from a current B2B SaaS client?
Who specifically will manage our account day to day, and are they the same person we are speaking to now?
What attribution window do you use for B2B accounts, and how do you handle 60 to 90-day sales cycles in your reporting?
How do you handle Smart Bidding learning phases after significant account changes?
What happens in month two if performance is below expectation?
Red flags:
Reporting that stops at MQLs with no CRM connection
Vague answers about who manages the account after onboarding
Case studies with no named clients and no revenue metrics
Percentage-of-spend pricing with no performance floor
Lock-in contracts longer than three months with no performance clause
What good attribution looks like: Offline conversion imports from your CRM, GCLID tracking through to closed deal, attribution windows set at 90 days minimum for B2B, and a reporting view that shows cost per pipeline stage, not just cost per click. The FYXER case study is a concrete example of what this looks like in practice.
How Much Should You Pay a B2B Paid Media Agency?
Two pricing models dominate the market. Understanding the incentive structure inside each one is more useful than comparing dollar amounts.
Flat monthly retainer: You pay a fixed fee regardless of how much you spend. This aligns the agency's incentive with performance: they cannot increase revenue by recommending you spend more. Better for B2B SaaS companies with defined budgets who want accountability tied to pipeline, not spend volume. ScalixAI operates on this model.
Percentage of spend: You pay a percentage of what you spend on ads, typically 10 to 20 percent. The incentive problem is direct: the more you spend, the more the agency earns, regardless of whether the additional spend produces results. This model is more common at an enterprise scale, where management complexity justifies it. At the growth stage, a flat retainer is more aligned.
Typical ranges for B2B SaaS:
Stage | Monthly Ad Budget | Agency Fee Range | Model |
Seed to Series A | $5K to $20K | $2K to $5K/mo | Flat retainer |
Series A to B | $20K to $75K | $4K to $10K/mo | Flat retainer |
Series B plus | $75K plus | $8K to $20K/mo | Retainer or hybrid |
The Bottom Line
Most B2B paid media agencies will show you a slide deck full of logos and talk about their process. The ones worth hiring show you named clients, specific revenue outcomes, and a clear line between ad spend and closed pipeline.
The 25 agencies on this list represent the full range of what the market offers in 2026, from boutique B2B SaaS specialists to enterprise multi-channel operators. The right choice depends on your stage, your budget, and whether the agency's incentives are aligned with your revenue, not their retainer size.
The agencies that produce results over 12, 18, and 24 months are not the ones with the most impressive websites. They are the ones that can still show you the closed-won data two years in.
Your pipeline should be bigger than this.
We'll show you why it isn't.
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